Afdhel Aziz and Bobby Jones are two of the most inspiring leaders in the movement for business as a force for good. Their best-selling book Good Is the New Cool: Market Like You Give A Damn was hailed as a groundbreaking manifesto for a new era of socially conscious brands. The book has grown to serve a global community of thousands of leaders in business and culture, with conferences, podcasts, and TV shows. Their purpose consultancy Conspiracy of Love advises iconic brands worldwide like Adidas, Red Bull, Oreo, and Microsoft and Fortune 500 companies like Unilever, Mars, Mondelēz, Diageo, and AB InBev.